Bangkok The true soul of Phuket
Try Our Concierge
Arinya Central Chidlom & Central Embassy, Bangkok

Live the city like a local: meet one of our concierge.
Experience the top hotspots and hidden gems following the tips from our insider.

Book your appointment

Download the app and select the concierge who will accompany you during your visit at the store, making your experience unique.

Bangkok The true soul of Phuket

For many, Phuket is synonymous with clubs, discos, mass tourism and young people looking for fun. That side is Patong, with its crowded beaches and five-star resorts where visitors go in search of serenity. But there isn’t only the west coast of Phuket;
On the other side of the island, there is a paradise lost, and not because of its distance from civilization, but it’s a more individual-oriented Thailand, inhabited by expats and frequented by travellers in search of truth and luxury tourism.

Phuket Town

The capital of the Phuket province is a beautiful town with a fascinating historic centre offering everything you expect from an experience in Thailand: history, architecture, colourful and chaotic markets, street food and nightlife. The main streets, Krabi Road, Dibuk Road and Thalang Road have colourful Sino-Portuguese houses that are the homes to shops and cafés. The rich colonial-style buildings have been converted into museums, but there are also modern attractions such as the Chillva Market – an international outdoor pop-up market full of Western stalls.

Cape Yamu

Cape Yamu is a peninsula that extends into the Andaman Sea of Phang Nga Bay. Private villas nestled in the forest, exclusive beaches, fishermen on board of small traditional boats, and silence: This is the most exclusive corner of the island. Just a few minutes’ drive from Phuket Town, the cape is scattered with the invisible private villas designed by Philippe Stark, and, on the tip, it’s occupied by just Como Point Yamu resort, designed by Paola Navone, offering its guests the true luxuries of a private island.


Phang Nga Bay is one of the top destinations on the east coast, famous for its emerald green waters and the hundreds of islands scattered in the sea including the famous one featured in the James Bond movie. This corner of Thailand is loved by those who practice sports like kayaking, scuba diving and those looking for relaxation on the beach. The Khao Phra Thaeo National Park is an area of virgin tropical forest where you can enjoy trekking through lush vegetation, waterfalls and wildlife.

The climate The hottest time of the year is between March and April. The rainy season is between May and October.
Flights There are about 60 daily return flights from Bangkok to Phuket, but the airport receives direct international flights from the Middle East and South East Asia.