Hamburg Hamburg Pride
Try Our Concierge
Huilei Alsterhaus, Hamburg

Live the city like a local: meet one of our concierge.
Experience the top hotspots and hidden gems following the tips from our insider.

Book your appointment

Download the app and select the concierge who will accompany you during your visit at the store, making your experience unique.

Hamburg Hamburg Pride

Looking for a souvenir? Here’s a guide to local shopping to find that 100% Made-in- Hamburg keepsake.

St. Pauli Fanshop

The St. Pauli soccer club is a legend in football history and loved around the world. Despite the team’s dreadful performance, the fans are fantastic and remain dedicated to their new stadium right in the city centre. The club has remained independent and true to itself in the face of the sport’s dramatic changes over the years. So, whether you are from Hamburg, Glasgow, New York or Bangkok, you can wear the fan-shirt or jersey with pride. It makes for an ideal gift for kids into sports. If you have missed the opportunity to visit the two fan shops in St. Pauli, don’t worry – there is also a St. Pauli shop at the Airport.

Un post condiviso da FC St. Pauli (@fcstpauli) in data:

Mutterland Delikatessen Cafè

Mutterland (“mother land”) is a chain of shops around the city specializing in local food and fine-dining souvenirs. Always fun to visit, the shops are beautifully decorated and stuffed with the most gorgeous products. Mutterland prides itself with their local products ranging from awesome chocolate, herbs, oil and rare brands of liquor. This is the perfect place for buying gifts or to treat yourself to a unique souvenir. Try their new brand “Made in Hamburg” – a range of artisanal sweets produced in (or around) the city.

Un post condiviso da MUTTERLAND ( in data:

Old Commercial Room Restaurant

This traditional Restaurant is just in front of St Michel’s church. The schnitzel is huge, and so is their specialty, the Labskaus: corned beef topped with two fried eggs, beetroot and pickles on the side – delicious, but again, huge (the tasting menu is cheap and enough for two). The restaurant’s maritime atmosphere is cosy and has attracted a star-studded clientele. You can choose your table bearing the name of a celebrity who has dined there. The restaurant became so popular that a gift shop was opened, where one can purchase cans of the restaurant’s specialties, like the famous Labskaus, to go. You can’t go wrong with any of the soups or pickled fish and maybe throw some local schnapps in the mix as well. That way you can get your lunch in one of the more upscale restaurants of the city and still enjoy Hamburg style-food back home.

Un post condiviso da Bianca Stadt (@bibitheunicorn) in data:

Hanseplatte Vinyls

If you are looking for a cool souvenir unrelated to food, try this great record store in the hip area between Karoviertel and Schanze. Its located in a passageway lined with nice shops and co-working offices which also hosts the best flea market in town on Saturdays. Hanseplatte specializes in Musik from Hamburg, ranging from Techno and House to German Folk. Come have a coffee and listen to some of their vinyl or CDs. There is also a section with Hamburg-themed clothes – cool t-shirts, beanies or jumpers. It is all good.

Un post condiviso da Hanseplatte (@hanseplatte) in data:


Elternhaus is a small, long-standing clothing label that has managed to keep its ‘underground’ image. The brand’s trademark is to print German words on everything from shirts and jackets to mugs and key chains. You won’t find these products anywhere else, making them the perfect souvenir – they’re local, they’re German and the clothes look good, too.

The showcase of trends When Alsterhaus opened in 1897, women fell in love with the fashionable hats and parasols from across the border in France, as well as the selection of food and products imported from the far East. Nothing has changed for more than a century, and Alsterhaus is still a reference point for what’s hot in town... and all over the world.
Hanseatic modernity The atrium of the Alsterhaus at the ground floor has been completely renovated by designer Sebastian Herkner. The Luxury Hall hosts international brands in a neoclassical structure with a contemporary maritime ambience.