Rome Shopping in Rome with an Attitude
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Rome Shopping in Rome with an Attitude

The must-haves of the more classic Roman fashion, from the most famous white men's shirt to the iconic Bulgari jewellery – all 100% Made in Rome (just like the most creative directors now).

Rome is the eternal city of many things: style, nobility, politicians in double-breasted suits, actors, directors, and the black-and-white scenography of via Veneto’s La Dolce Vita. The timeless “great beauty” is real in Italy’s only city to boast an upper class, with a cultivated and varied social life, where lounging in style is easy.

Although Milan is the city of fashion, Rome embraces its own haute couture and style, characterized by a passion for classics and an elegance that never fades. Brands such as Bulgari, Fendi, Gattinoni, Laura Biagiotti, tailors Battistoni and Brioni, and designers such as Valentino, all started in Rome before dominating fashion shows in Milan, Paris and New York. At the helm, the Valentino collections have been designed by creative director and Roman-native Pierpaolo Piccioli. Previously, he worked alongside another Roman-native, Maria Grazia Chiuri, who has since become the creative director of the French Maison of Dior. Rome has also inspired Alessandro Michele, nominated by Time magazine to be among the 100 most influential people in the world. The designer is the only Italian figure in the ranking, thanks to his visionary work at Gucci and Fendi, but above all for speaking about genderless fashion before anybody else, breaking the boundaries between men’s and women’s collections. So, it might be safe to say that Rome is still caput mundi, even for fashion.

Roma fragrance by Laura Biagiotti

Since 1988, it is the most famous and sold fragrance by fashion designer Laura Biagiotti. She created it in honour of her first show in China, featuring spicy and floral notes. There is also the pour homme version and the fresh and youthful Acqua di Roma.

The Fendi Baguette

Designed by Silvia Venturini Fendi in 1997, turning 20 years old this year, it has been an iconic accessory loved by celebrities, but a perfect example of craftsmanship. The most desired one? Usually the one included in the limited edition.

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The red dress by Valentino

Wearing red for a woman means getting noticed, but Valentino red is never too ostentatious. That unique shade between Carmine and Vermillion has been charming fashion lovers for over 50 years.

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Bulgari B. Zero 1 ring.

It became famous thanks to the Hollywood stars during La Dolce Vita years, and now, Bulgari is one of the most renowned brands in the world. It all started in Via Condotti in Rome, in 1884. The B. Zero 1 gold and ceramic ring is a new classic.

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Gattinoni Planetarium bag

The Gattinoni House, founded in 1946 by Madame Fernanda Gattinoni, is still one of the most renowned in haute couture in the capital. Since 1993, designer Guillermo Mariotto has overseen its creations. The Planetarium handbags are among the most popular accessories.

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Battistoni shirt

The historic bespoke workshop known as Battistoni’s in via Condotti has been dressing politicians and Roman high society since 1946. All rigorously tailored shirts are a must – but ties are a perfect gift and ready as souvenirs.

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