A department store that has made history in Italy – in style, in art and even in cinema. In the center of the fashion capital, 11 floors contain the ‘Made in Italy’ labels along with top international brands. Here you can try them, touch them, and when you get thirsty, even sip on them in open air.
The history of La Rinascente is a classic story by now, that stretches over three centuries and all Italian history – but since the year of its founding, it has always looked to the future.
The first shop to be so modern in Italy opened its doors in 1895, not long after the unification of Italy. The name we know today was chosen in 1917 by poet and writer Gabriele D’Annunzio who chose La Rinascente (or ‘rebirth’) as an aim to be a symbol of cultural, national and social renovation. This ‘one great shop’ satisfied the new shopping trend, the most acclaimed labels, and collaboration with artists and designers. It’s become a legend to modernity, immortalized in films from the La Dolce Vita years to those like The Devil Wears Prada.
La Rinascente is Milan and Milan is the capital of fashion, design and the ‘Made in Italy’ brands in the third millennium. In Milan’s centre, between the main shopping streets, museums and monuments, La Rinascente has pioneered the times, dictating ‘what’s hot’, with clothing, home décor, accessories, beauty and food… From the designer supermarket to the restaurant terraces above that overlook the Duomo, it’s the mirror reflecting great beauty – where Italian lifestyle lives, renewing itself day after day, 365 days a year.
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